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Library Reports and Advertising Part 2

 
 

Of course, the annual report of every public library should be printed, and as pamphlets are seldom read, and tend rapidly to disappear, its publication in the newspapers is vastly more important than in any other form. While a pamphlet report may reach a few people, the newspaper reaches nearly all; and as a means of diffusing information in any community, it stands absolutely without rival. Whether the library reports shall be printed in pamphlet form or not is a matter of expediency, to be determined by the managing board. Funds are rarely ample enough, in the smaller town libraries, to justify the expense, in view of the small circulation which such reports receive, and it is much better to put the money into printing library catalogues, which every body needs and will use, than into library reports, which comparatively few will make any use of. A judicious compromise may be usefully made, by inducing some newspaper, which would print a liberal share of the report free of charge, as news, for public information, to put the whole in type and strike off a few hundred copies in sheet form or pages, at a moderate charge. This would enable the library officers to distribute a goodly number, and to keep copies of each annual report for reference, without the expense of a pamphlet edition. In some of the larger and more enterprising of city libraries, reports are made quarterly or monthly by the librarian. These of course are much more nearly up to date, and if they publish lists of books added to the library, they are correspondingly useful. Frequently they contain special bibliographies of books on certain subjects. Among these, the monthly bulletins of the Boston Public Library, Harvard University Library, New York Public Library, Salem, Mass., Public Library, and the Providence Public Library are specially numerous and important. The relations of a public library to the local press of the city or town where it is situated will now be noticed. It is the interest of the librarian to extend the usefulness of the library by every means; and the most effective means is to make it widely known. In every place are found many who are quite ignorant of the stores of knowledge which lie at their doors in the free library. And among those who do know it and resort to it, are many who need to have their interest and attention aroused by frequent notices as to its progress, recent additions to its stores, etc. The more often the library is brought before the public by the press, the more interest will be taken in it by the community for whose information it exists. It is of the utmost importance that the library conductors should have the active good will of all the newspaper editors in its vicinity. This will be acquired both by aiding them in all researches which the daily or frequent wants of their profession render necessary; and also, by giving them freely and often items of intelligence about the library for publication. Enterprising journals are perpetually on the hunt for new and varied matter to fill their columns. They send their reporters to the library to make "a story," as it is called, out of something in it or about it. These reporters are very seldom persons versed in books, or able to write understandingly or attractively about them. Left to themselves to construct "a story" out of a half hour's conversation with the librarian, the chances are that an article will be produced which contains nearly as many errors as matters of fact, with the names of authors or the titles of their books misspelled or altered, and with matters manufactured out of the reporter's fancy which formed no part of the interview, while what did form important features in it are perhaps omitted. The remedy, or rather the preventive of such inadequate reports of what the librarian would say to the public is to become his own reporter. The papers will willingly take for publication short "library notes," as they may be called, containing information about the library or its books, carefully type-written. This course at once secures accurate and authentic statements, and saves the time of the press reporters for other work. Bear in mind always that the main object of such library notices is to attract attention, and encourage people to use the library. Thus there should be sought frequent opportunities of advertising the library by this best of all possible means, because it is the one which reaches the largest Dumber. To do it well requires some skill and practice, and to do it often is quite as essential as to do it well. Keep the library continually before the public. What are the business houses which are most thronged with customers? They are those that advertise most persistently and attractively. So with the library; it will be more and more resorted to, in proportion as it keeps its name and its riches before the public eye.

 
 

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